We break the rules

This is our mission

We're the Revolution

because we are a new way for consuming vegetables

We're Sustainable

Because we select only Italian vegetables, grown and processed in Italy.

We are real food

Just veg. Simple, right?

We're Tasteless

Tasteless, to satisfy every palate

Our story

Hi!

I'm Cristiano

Founder of this culinary adventure,

and I’m happy to share our story with you.

The root of our passion

Born and raised in beautiful Syracuse, my life journey brought me to Milan back in 2011 to pursue my education.

Along the way, I met Ismail, my colleague and co-founder, a true Milan native with a passion for small businesses. We both shared a common challenge: a diet lacking in vegetables.

From a personal need to a global solution

We got to work and designed our product. What began as a solution for ourselves became something bigger.

We decided to share our discovery with the world by creating this company.

We are here to offer you a simple and smart way to enjoy the goodness of Italian vegetables, without compromise — and above all, without the taste.

The inception of the idea

That’s how the idea was born to create something truly unique: to rethink food in a new form, removing the unpleasant taste.

The Holus Mediterranea capsules.

A product designed to solve our problem and that could be appreciated by anyone who finally wants to add vegetables to their diet in a practical way, without having to taste them.